Alfa Forni – Ignite Culinary Creativity with Authentic Pizza Ovens
For over 45 years, Alfa Forni has been perfecting the art of wood-fired cooking. Merging traditional Italian craftsmanship with modern innovation, Alfa’s pizza ovens deliver outstanding performance, exceptional efficiency, and endless possibilities for home chefs and professionals alike.
From Humble Beginnings to Iconic Pizza Ovens
In 1977, two Italian cousins, Rocco and Marcello, set out to revolutionise wood-fired cooking. Their first creation, the "Forno Tradizionale," became an instant classic, blending timeless beauty with superior functionality. Decades later, their passion for innovation continues to shape the world of high-performance pizza ovens.




Redefining Wood-Fired Cooking with Patented Technology
A defining moment arrived in 2010 when Andrea, Rocco’s son, sought to refine wood-fired cooking. During a lively "pizzata" gathering, he envisioned a way to enhance efficiency without compromising flavour. This vision led to Alfa’s patented heat flow technology, reducing preheating times to just 10 minutes and allowing for perfectly baked pizzas in record time.
Italian Craftsmanship in Every Detail
At Alfa Forni, every oven embodies Italian artistry, blending creativity, skill, and passion. From firebricks to premium outdoor cooking solutions, Alfa’s products reflect decades of expertise. Inspired by their first bestseller, the refractory stove "Fornacella," each creation showcases meticulous craftsmanship guided by founders Rocco Lauro and Marcello Ortuso.




Culinary Excellence with Alfa’s Innovative Ovens
Alfa Forni celebrates both tradition and innovation, providing home cooks and professionals with pizza ovens that enhance every cooking experience. Whether mastering the art of Neapolitan pizza or experimenting with gourmet recipes, Alfa empowers food enthusiasts with cutting-edge designs and superior performance. With a range of pizza oven accessories and a multi-functional base for pizza, Alfa ensures a seamless, high-quality cooking experience.
Crafting Memorable Moments with Alfa Pizza Ovens
Envision the joy of crafting unforgettable moments under the stars, surrounded by friends and family in your garden or patio, enticed by the aroma of freshly baked pizzas. An Alfa pizza oven transforms your outdoor space into a hub of warmth and flavour, where every meal becomes a shared experience. Designed for those who appreciate authenticity, Alfa helps you craft moments that last long after the last slice is enjoyed.


Alfa Forni – Where Tradition and Innovation Meet
Alfa Forni's heritage and cutting-edge technology unite to redefine outdoor cooking. With decades of dedication to craftsmanship and culinary excellence, Alfa Forni continues to set the standard for pizza ovens, delivering unparalleled quality, efficiency, and authenticity.

